About

Hoka Hey!

Two words,
one battle cry.
Uttered by Crazy Horse,
the legendary Sioux warrior.

The meaning of 'Hoka Hey!'
is today is a good day
to die.

It's about going all out.
Living life to the max.
So fully, so present, so conscious
that you can say
"If today is my time, I'm ready"
with a smile.

Are you?